Top honour for Burger King games
2007 May 18 Blitz Arcade is basking in the reflected glory of yet another award for the games it developed for Burger King (BK). The Miami-based advertising agency, Crispin Porter + Bogusky, collected a prestigious Gold Clio Award for the Burger King Xbox Games campaign.
The Gold Award in the Content & Contact category features the videogames created by Blitz, one of which – Sneak King was designed around the well-known Burger King TV adverts. Many view this category - also known as the integrated campaign - as the most exciting since it demonstrates approaches that actively involve the consumer as part of the campaign. John Jarvis, Advergame Director for Blitz Arcade commented “It’s fantastic that the BK games have been selected for this award. Videogames are an ideal medium for building brand relationships in this new era of advertising, and hopefully winning this award will encourage other brands to consider the benefits of an Advergame.”
Philip Oliver, CEO of Blitz Games Studios commented, “We’re delighted to have played a major part in such a critically and commercially successful campaign – this is a rare example of brilliant direction, creativity and execution in every element and we’d like to congratulate CP + B, Equity Marketing and Burger King on winning this Gold Clio.”
Blitz designed and developed three highly playable games exclusively for Burger King on Xbox and Xbox 360. The games sold over 3.2 million copies at $3.99 in Burger King outlets throughout North America during the Holiday Season of 2006/2007. The games and integrated advertising campaign – both of which are interlinked and rely on each other – have been hailed as inventive, innovative and successful for all parties involved and perhaps, most crucially, consumers too.
Blitz Games Studios is ranked as the 2nd most successful studio in the UK, and 12th in Europe in a new survey by leading industry site www.next-gen.
Ninety Clio statues were awarded at the TV/Cinema awards gala at the Jackie Gleason Theater in Miami Beach tonight, including 14 gold, 22 silver and 53 bronze prizes, in addition to the Grand Clio.
The Clio Awards, owned by Adweek parent the Nielsen Co., received 19,300 entries this year.
Gold Award for Content & Contact
Xbox King's Games, Burger King
Advertising Agency:
Crispin Porter + Bogusky, Miami / Equity Marketing, Miami
The Clio Awards (www.clioawards.com) are the world’s most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence and innovation in advertising, the Clios inspire and pay tribute to one of the most interesting and influential art forms in modern culture. Known for its world-class juries made up of 113 experts from 62 countries, the Clio Awards focus on creative work in the fields of advertising and design, specifically in the areas of TV, Print, Outdoor, Radio, Content & Contact, Integrated Campaign, Innovative Media, Interactive, Design and student work. The Clios also serve the global design and advertising communities through its annual conference, festival, publication, newsletter, and screenings of winning work.
For further information please contact:
Alison Beasley, Lincoln Beasley PR
T: +44 (0) 1608 645756
E: Alison@lincolnbeasley.co.uk
M: +44(0)7966 449130
www.lincolnbeasley.co.uk
The Gold Award in the Content & Contact category features the videogames created by Blitz, one of which – Sneak King was designed around the well-known Burger King TV adverts. Many view this category - also known as the integrated campaign - as the most exciting since it demonstrates approaches that actively involve the consumer as part of the campaign. John Jarvis, Advergame Director for Blitz Arcade commented “It’s fantastic that the BK games have been selected for this award. Videogames are an ideal medium for building brand relationships in this new era of advertising, and hopefully winning this award will encourage other brands to consider the benefits of an Advergame.”
Philip Oliver, CEO of Blitz Games Studios commented, “We’re delighted to have played a major part in such a critically and commercially successful campaign – this is a rare example of brilliant direction, creativity and execution in every element and we’d like to congratulate CP + B, Equity Marketing and Burger King on winning this Gold Clio.”
Blitz designed and developed three highly playable games exclusively for Burger King on Xbox and Xbox 360. The games sold over 3.2 million copies at $3.99 in Burger King outlets throughout North America during the Holiday Season of 2006/2007. The games and integrated advertising campaign – both of which are interlinked and rely on each other – have been hailed as inventive, innovative and successful for all parties involved and perhaps, most crucially, consumers too.
Blitz Games Studios is ranked as the 2nd most successful studio in the UK, and 12th in Europe in a new survey by leading industry site www.next-gen.
Ninety Clio statues were awarded at the TV/Cinema awards gala at the Jackie Gleason Theater in Miami Beach tonight, including 14 gold, 22 silver and 53 bronze prizes, in addition to the Grand Clio.
The Clio Awards, owned by Adweek parent the Nielsen Co., received 19,300 entries this year.
Gold Award for Content & Contact
Xbox King's Games, Burger King
Advertising Agency:
Crispin Porter + Bogusky, Miami / Equity Marketing, Miami
The Clio Awards (www.clioawards.com) are the world’s most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence and innovation in advertising, the Clios inspire and pay tribute to one of the most interesting and influential art forms in modern culture. Known for its world-class juries made up of 113 experts from 62 countries, the Clio Awards focus on creative work in the fields of advertising and design, specifically in the areas of TV, Print, Outdoor, Radio, Content & Contact, Integrated Campaign, Innovative Media, Interactive, Design and student work. The Clios also serve the global design and advertising communities through its annual conference, festival, publication, newsletter, and screenings of winning work.
For further information please contact:
Alison Beasley, Lincoln Beasley PR
T: +44 (0) 1608 645756
E: Alison@lincolnbeasley.co.uk
M: +44(0)7966 449130
www.lincolnbeasley.co.uk
