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THQ announce development of Biggest Loser interactive health and fitness game

2009 May 28

Biggest Loser trainers Bob Harper and Jillian Michaels offer personalized fitness and nutrition programs in the first video game where everybody loses.

THQ Inc. (NASDAQ: THQI) today announced that The Biggest Loser interactive
health and fitness video game is currently in development exclusively for Wii
and Nintendo DS and is scheduled for release this fall. The Biggest
Loservideogame is based on the highly rated NBC television show and will feature
the expertise of trainers Bob Harper and Jillian Michaels who will provide
comprehensive workouts and nutrition goals to help players transform their lives
through diet and exercise. The video game will also include Alison Sweeney, host
of The Biggest Loser TV show. The Biggest Loser video game is being developed
and released through a license agreement with NBC Universal Television, DVD,
Music and Consumer Products Group and Reveille LLC.

"NBC's The Biggest Loser show has transformed so many lives across the globe,"
said Randy Shoemaker, vice president, global brand management, THQ. "The Biggest
Loser video game will help Nintendo players everywhere achieve that same success
at home. The video game offers fun, innovative work-out routines and functions
as a complete, personalized health and fitness experience, giving players the
tools they need to change their bodies and change their lives."

"The hardest part of getting in shape and staying fit is knowing what to do, as
well as maintaining the desire to stick with it," said Bob Harper, The Biggest
Loser trainer. "The Biggest Loservideo game incorporates years of research and
proven results taken from The Biggest Loser television show. This program offers
personalized fitness and nutrition goals to give players the tools they need to
lose weight and keep it off. "

"We are really proud to be able to introduce this video game as part of the
great line of product affiliated with `The Biggest Loser,`" said Kim Niemi,
Senior Vice President, NBC Universal Television, DVD, Music and Consumer
Products Group. "This video game presents an opportunity for the whole family to
exercise and get fit, while having fun together."

"The Wii is the perfect video game platform for The Biggest Loser, as it
encourages activity and motivation," said Mark Koops, Managing Director at
Reveille, the production company behind The Biggest Loser. "The video game not
only offers a really fun way to work out, but it also provides users with an
effective weight loss tool to help them meet their personal goals. It is a
perfect complement to our existing Biggest Loser lifestyle products."


About The Biggest Loser Video Game

The Biggest Loser video game is a fun and engaging way for players to get in
shape and maintain their ideal fitness. Set at The Biggest Loser ranch, players
can take The Biggest Loser challenge and compete in 4, 8 or 12 week programs
against former contestants from the television show, or workout with a friend to
form a support system to see who really is The Biggest Loser. Players will
work-out to a series of structured routines with special weekly challenges,
weigh-ins and eliminations, or they can even create their own workouts. Workouts
include upper, lower and core body exercises, as well as cardio and yoga
exercises. Progress is documented on a calendar that keeps track of in-game
achievements, upcoming training and weigh-in dates. Players can also receive
credit for any progress made while not playing the video game, such as going for
a walk or a bike ride.

The video game also features 50 healthy recipes from the BiggestLoserClub.com
and The New York Times best-selling book series The Biggest Loser to help users
learn how to eat right for optimal weight loss. Throughout the Wii workout
program, suggestions and tips from contestants and trainers will also help guide
players as they transform their lives via diet and exercise. The video game also
features an interactive calorie counter that tracks what players are eating and
recommends their daily intake based on individual goals.

When paired together, the Wii and Nintendo DS games become powerful training
partners with the Nintendo DS serving as a portable tool that can be used to
count calories, as well as serve up healthy recipe suggestions on the go.
Players can take their 'trainer' with them for food, exercise and diet tips that
encourage them to stick to their fitness goals no matter where they are. To find
out more information on The Biggest Loser video game, go to
www.biggestloserthegame.com.


About The Biggest Loser

The first reality series where everybody "loses," The Biggest Loser challenges
and encourages overweight contestants to shed pounds in a safe and recommended
manner through comprehensive diet and exercise as they compete for a grand prize
of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides
the contestants with challenges, temptations, weigh-ins and eliminations until
the final contestant remains to claim the title of "the biggest loser." Each
team works out under the supervision of professional trainers Jillian Michaels
and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7
Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest
Loser has become a worldwide hit appearing in over 90 countries and produced in
25 countries. Since its debut in 2004, The Biggest Loser has grown to become a
standalone health and lifestyle brand by developing tools and products inspired
by the show and approved by its doctors and experts. Anchored by the online,
subscription-based extension of the show, Biggestloserclub.com, The Biggest
Loser Meal Plan, The New York Times best-selling books series, best-selling
fitness DVD series, a line of appliances, fitness equipment, protein supplements
and countless other health and lifestyle based products, The Biggest Loser
consumer products program has generated over $50 million in spending with
presence at more than 25,000 major retailers to date. The Biggest Loser was
recognized as a top brand of the year in Advertising Age`s 2008 Marketing 50.
Check out www.biggestloser.com for more information.

 

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