Blitz Arcade goes large with Burger King!
2006 Nov 19 Blitz Arcade, one of Europe’s leading independent game development studios today announced that it has developed three unique games on the Xbox 360 exclusively for Burger King Corporation in North America.
The three games have been developed in partnership with Burger King Corporation and Microsoft and feature characters from the restaurant chain’s TV advertisements, including the highly popular ‘King.’ Burger King Corporation is planning to sell more than 4 million units of the three games which will be sold for an incredible $3.99 each – the games, like BURGER KING® restaurant’s food, offer quality and fantastic value for money.
Philip Oliver, CEO and co-founder of Blitz Games Studios commented, “We’re thrilled to have been chosen to create these games on the Xbox 360 for Burger King Corporation. It’s a huge achievement for us all and this promotion is a milestone in the games industry’s history. I’m convinced that Burger King Corporation is the forerunner in using videogames to connect with today’s media-savvy customers in an exciting and entertaining way.”
"We chose to join forces with Xbox and Blitz Arcade this holiday season in an industry first to provide our customers with an entertaining, affordable holiday treat,” said Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation. “We have plenty of experience integrating BURGER KING(R) content into top-selling video game franchises, and now we’re taking brand integration to the next level by creating highly engaging and relevant long-format consumer entertainment.”
The three games, ‘Sneak King’, ‘Big Bumpin’ and ‘Pocket Bike Racer’ will be available throughout BURGER KING® restaurants in North America during the 2006 holiday, for a limited time only while supplies last.
For further information please contact:
Alison Beasley, Lincoln Beasley PR
T: +44 (0) 1608 645756
E: Alison@lincolnbeasley.co.uk
M: +44(0)7966 449130
www.lincolnbeasley.co.uk
Philip Oliver, CEO and co-founder of Blitz Games Studios commented, “We’re thrilled to have been chosen to create these games on the Xbox 360 for Burger King Corporation. It’s a huge achievement for us all and this promotion is a milestone in the games industry’s history. I’m convinced that Burger King Corporation is the forerunner in using videogames to connect with today’s media-savvy customers in an exciting and entertaining way.”
"We chose to join forces with Xbox and Blitz Arcade this holiday season in an industry first to provide our customers with an entertaining, affordable holiday treat,” said Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation. “We have plenty of experience integrating BURGER KING(R) content into top-selling video game franchises, and now we’re taking brand integration to the next level by creating highly engaging and relevant long-format consumer entertainment.”
The three games, ‘Sneak King’, ‘Big Bumpin’ and ‘Pocket Bike Racer’ will be available throughout BURGER KING® restaurants in North America during the 2006 holiday, for a limited time only while supplies last.
For further information please contact:
Alison Beasley, Lincoln Beasley PR
T: +44 (0) 1608 645756
E: Alison@lincolnbeasley.co.uk
M: +44(0)7966 449130
www.lincolnbeasley.co.uk
