Andrew Oliver CTO of Blitz Games Studios said: "Stereoscopic 3D can stimulate new growth for both cinema and videogames industries. This technology is irresistible to the consumer - as soon as they experience it they want it at home as well as in the cinema."

Amit Dror, Chief Strategy Officer of XpanD added: "We see the 3D cinema world and the 3D gaming world getting closer. From in-lobby 3D Gaming stations to, large screen multiplayer gaming, 3D gaming will become part of life and the cinemas are one of the most important show-rooms for this activity."

Blitz Games Studios demonstrated Invincible Tiger running in stereoscopic 3D on a games console - a feat thought impossible only 12 months ago.

Oliver Clarke, Project Director, Invincible Tiger: The Legend of Han Tao, Blitz Arcade said: "The Cinema Expo has been a great opportunity for us to showcase our S3D technology. Invincible Tiger was created to be an original piece of entertainment that is a joy to play. We thought developing it to support S3D would be fun in itself, but we've been taken aback at how successful it's been."

At the recent Digital Cinema Summit, Entertainment Technology Center (ETC) executive director David Wertheimer presented research showing that audience interest in 3D is growing and is strongest among people who've seen 3D movies.

ETC's research also found that consumers who've seen a recent 3D movie are undeterred by the prospect of wearing glasses at home to watch 3D with strongest interest is among the 18-29 demo especially those with children in the home i.e the vast majority of videogame customers.*

Invincible Tiger: The Legend of Han Tao is a stylistic and cool '70s inspired kung-fu game, which will be the first game released in stereoscopic 3D on XBLA and PSN in Summer of 2009.