2008 Dec 01
Blitz Games Studios achieves a world-first with the public unveiling of its ground breaking, proprietary technology showing true stereoscopic 3D games running on Xbox ® 360 and PlayStation ® 3 game consoles at the 3D Entertainment Summit in Los Angeles. Andrew Oliver, co-founder and CTO of Blitz Games Studios, is the only game developer to be talking at the summit alongside movie industry luminaries from Walt Disney Studios Motion Pictures Group, DreamWorks, Sony Pictures Imageworks, Dolby Laboratories and Real-D at the prestigious event.
Blitz Games Studios' in-house technology demonstrates that current generation consoles can replicate the full HD 3D experience seen in 3D movie theatres with the 3D images 'popping' out of 3DTV screens and into living rooms for the first time.
Andrew Oliver, CTO of Blitz Games Studios said, "This is an incredibly exciting and huge step forward for videogames. Our BlitzTech technology will prove beyond all doubt that we are already doing what some industry experts have said is impossible on today's game consoles. Our highly tuned engine is capable of producing real-time interactive graphics that are close to offline rendered CG movie quality."
He continued, "Many TV manufacturers are already selling sets capable of displaying 3D imagery and we envisage that these sets will rapidly gain popularity as content in the form of movies and games becomes available. Our technology allows for our games to run in both 2D and 3D in one version - by simply flicking a 'switch' between them. It really has to be seen to be believed."
Oliver states that games are already arguably more immersive than films, but when created in true 3D will be even more immersive. Although accepts that the games industry still needs to understand design issues and learn lessons from Hollywood studios which are now producing 3D movies in volume for release in 2009 onwards.
The 3D Summit runs 1st - 2nd December, opening with a keynote from Jeffrey Katzenberg, Chief Executive Officer and President of DreamWorks Animation Inc.
For further information please contact:
Lincoln Beasley PR & Marketing Ltd.
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For more information on the 3D Entertainment Summit, please visit the event website at http://www.3d-summit.com
Note to editors: due to the nature of the 3D technology imagery is not available.